Sebastian Deterding

Sebastian Deterding is a user experience designer and researcher

As a contemporary of past UX London speakers Stephen Anderson and Dan Lockton, we’ve been following Sebastian’s work for some time. In fact we’ve devoured every presentation he’s ever posted on his site and have rated every one of them highly. We finally got to see Sebastian speak in person at Playful 2010 and he did not disappoint. So we couldn’t wait to have him speak at one of our events.

If you haven’t come across Sebastian’s work before, he’s a UX designer who specialises in Persuasive and Gameful Design. However, unlike many who have jumped on the gamification bandwagon, Sebastian has taken an extremely considered and intellectual approach to the subject, dismissing the snake oil salesmen and focusing instead on the true value that gameful design can bring. Always an eloquent speaker, he’s one of those people who makes you feel smarter after spending an hour in his company. So we’re delighted to welcome him to the UX London stage.

Designing the Good Life: Ethics and User Experience Design

“You cannot not communicate,” psychologist and philosopher Paul Watzlawick once famously said. Similarly, whatever we create as user experience designers influences others - even if we don’t intend it. And as software is eating the world, the domain of our responsibility is rapidly becoming all-encompassing. Layer by layer, question by question, this talk invites you to reflect on the moral dimensions of your work.


Magic Pixie Wonder Dust 3000 (Enterprise Edition): Designing Motivational Experiences

In this workshop, you will learn why “engagement” is bullshit; why there are no architecturalisation gurus (and soon will be no gamification ones), but designing for motivation is here to stay; and what we as user experience designers can really take from games and play. More seriously, we will cover:

  • What motivations drive passionate users and make games engaging – and how to identify the core motivations of your user groups
  • How to design engagement loops around core behaviors of your product or service
  • How to design engaging goals, actions, and feedback in any context


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