Martin Belam

Martin Belam is a designer and journalist

Martin Belam is the founder of Emblem, a digital consultancy offering user experience design, information architecture and training services. He has spent over a decade building digital and mobile products for brands like the Guardian, Sony, Vodafone and the BBC, and now works with clients in the publishing, media, arts, heritage and culture sectors. Martin helps organise This Is LDNIA, and the annual EuroIA conference, and writes about UX, journalism and digital media at

He has written and edited books for the Guardian about the Olympics, Doctor Who, Facebook and the “Battle for the Internet”, and also published ebooks rounding up his notes from events like Hacks/Hackers London and London IA.

The UX of news: The good, the bad, and the downright ugly

In the last year Martin Belam has helped Trinity Mirror launch two news-related sites, UsVsTh3m and Ampp3d. In this talk he outlines how years of experience designing at places like the BBC and the Guardian, and consuming news, were distilled into designs that were purposefully optimised around the mobile sharing of content.

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