Aarron Walter

Aarron Walter is the author of Designing For Emotion by A Book Apart.

Aarron Walter is the Director of User Experience at Mailchimp, where he socializes with primates and strives to make interfaces more human.

Aarron is the author of Designing for Emotion, the purple stripe in the rainbow of knowledge from A Book Apart. He lives with his wife and son in Athens, Georgia, and is a wannabe barista. He tweets about design under the moniker @aarron on Twitter.

Redesigning For Millions

MailChimp underwent a dramatic transformation in 2013. The entire app got a new look and was made responsive for a mobile, collaborative workflow. Redesigning for millions of customers is scary. With so many moving parts and entrenched customer workflows, how do you move a product forward without leaving users in the dust?

Aarron Walter, director of UX at MailChimp, will share the back story of the project, including the research that led to the redesign, the challenges of the creative process, and the design patterns that made the build out possible on a tight deadline.



Emotional Design

Although it’s never been easier to create and launch an app, it’s still incredibly hard to stand out from the competition. Usable apps are the norm today, but apps that make customers feel like they’re interacting with a human, not a computer, are a rare breed.

In this workshop you’ll see real world examples of brands that use personality and emotional design to make their products feel human. We’ll explore key business benefits of emotional design, and learn how to create a design persona, the foundation of brand personality. You’ll also learn how to shape the voice of your brand, considering how your product would speak in moments of triumph and crisis, resulting in a human experience.

This workshop is for designers and UX practitioners of any level that want to learn how to go beyond creating usable interfaces to create memorable, emotionally engaging experiences.

Attendees will learn:

  • Principles of emotional design that will influence your next project
  • How brand personalities make businesses small and large more successful
  • How to identify emotional traits of your audience that will influence how you communicate
  • How to create a design persona that clearly defines your brand’s personality

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