Peter Smart
Peter Smart is a designer, speaker and writer
Peter Smart is a designer, speaker and writer from the UK, helping global organisations drive innovation through user-centred design.
He is driven by ideas – this is what led him to travel 2517 miles to try and solve 50 Problems in 50 Days using design.
Peter is a contributing author to two books on design and a regular writer on UX and people.
You live and die by your ideas
Designers live and die by their ability to innovate. The problem is we’re expected to generate great, new ideas for our clients everyday. How do you do this in a highly pressurised world? Peter helps global organisations innovate by better understanding their products and the people they serve. With examples from his recent redesign of the airline boarding pass, join Peter as he talks about unleashing your ability to innovate and think disruptively.
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