Scott Jenson

Scott Jenson is a UX strategist & designer

Scott Jenson has been at the forefront of user interface design for over 25 years. He was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface Guidelines and the original Newton. Following that he was Director of Product Design for Symbian, managed the mobile UX group at Google and was Creative Director at frog design. As a battle scarred veteran of the software industry, Scott has shipped over 10 different OS releases, 4 commercial web site revisions, designed 3 different mobile phone UIs, did the UX for Google Mobile Maps, survived 3 startups, and has over 20 patents. Currently, Scott is on a quest to bridge the physical and digital worlds.

The Physical Web

  • We’re thinking about the IoT all wrong, there is likely a backlash coming
  • The IoT is focusing on coordination when discovery is the killer ability
  • This is a fundamental rethinking of ‘the web’, moving from virtual to physical interaction
  • Every device can contain a URL, them means anything and offer more information or interaction
  • Companies are likely going to try to own this, under the guise of security, circumventing the open nature of the web
  • The W3C needs to get off its ass and do something about this. If it waits to copy an industry standard it will be too late.


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