Rob is an Art Director with focus on UX & publishing innovation. He has worked with many different commercial magazines and brands. Specialising in identifying and developing innovative products and ideas in digital publishing, he currently works with Dennis Publishing’s award-winning app development team, Dennis Media Factory, on apps like The Week, EVO, Men’s Fitness, Auto Express and Cyclist. He also works closely with the publisher’s partner company, Contentment, in the development of its innovative digital publishing product, Padify.
Alongside this he runs the agency FW London which consults on and designs digital experiences for clients such as the Home Retail Group, the Economist and the Institute of Physics. Prior to this he worked on tablet launches for T3 Magazine (Future Publishing), Stuff Magazine (Haymarket), The Gadget Show (North One / Media Blaze) and digital brand launches for MTV Networks Europe.
“I HATE THIS… ★★★★★” How EVO evolved the digital magazine - and why it resulted in a revolution
Clearleft worked with Dennis Publishing in 2013 to design a new form of digital publishing product. It tested well with users, but on release the product caused confusion amongst existing subscribers and resulted in bi-polar reviews and strong opinions. Rob Boynes and Ben Sauer will explain what happened and examine why the product is so important in publishing user experience - an industry where traditional magazine subscriptions are falling fast and replacement revenue is elusive to many.
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